Notes on interaction design & development. Get the Feed.
By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

Samsung Philosophy

4/20/14

Samsung will strive to ensure that reason and emotional sensibility are harmoniously embedded throughout the whole design process from cognition and the organization of thought to expression and creation.

It's a good idea for Samsung to define and declare their philosophy, and the vision of making technology work for people makes sense. But this writing style turns turns it into gibberish.

Raising a Moral Child

4/20/14

...criticize bad behavior and praise good character...

Well worth reading the whole post to internalize this approach to giving feedback.

The Ikea Effect

4/20/14

The Ikea effect is kind of simple: You build something and you fall in love with it.

Not only does “assemble yourself” furniture save them money and increase their business efficiency, it also has a psychological effect on you as a consumer that gets you to invest in the product.

Jonathan Ive Interview

4/20/14

We did it because we cared, because when you realize how well you can make something, falling short, whether seen or not, feels like failure.

How Typography Affects Conversions

4/20/14

What the 40,000 participants didn’t realize was that, while they were all presented with the same passage, it was in different typefaces. Six typefaces were utilized in this experiment: Baskerville, Helvetica, Comic Sans, Computer Modern, Georgia, and Trebuchet. The results showed that statements in Comic Sans inspired the highest amount of disagreement. Helvetica was not far behind. They failed to ignite the believability factor with the readers. The results showed that people were more likely to agree with the statement when presented in Baskerville.

The anonymity I know

4/20/14

The combination of anonymity and ephemerality has fostered experimentation and creativity rarely seen elsewhere. It’s incredible what people can make when they’re able to fail publicly without fear, since not only will those failures not be attributed to them, but they’ll be washed away by a waterfall of new content. Only ideas that resonate with the broader community persist, creating the most ideal conditions for the production of viral content, which established 4chan as one of the Web’s earliest “meme factories.”

Stop trying to make the web look 'beautiful' – I've forgotten it already

4/20/14

In a classic experiment, students were presented with a printed question: how many of each animal did Moses take into the ark? When the question was displayed in an easy-to-read typeface, 88% missed the error – that the gentleman in question was Noah, not Moses. When it was displayed in a hard-to-read font, that proportion fell to 53%.

...there's an unbearable lightness to the slippery minimalism of Medium, and sometimes it gets in the way. Writing presented like that is wonderfully easy to consume, yet also wonderfully easy to forget. By the time I get to the end of even a short piece, the first paragraph has faded not just from the screen, but from my mind.

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