Most folks used the mobile app to buy stuff (not just during BBD). The more I ventured into the village, or in construction sites (where a majority of the orders came from), there was no option but the mobile app. A majority of Indians will never see a laptop, and it was obvious how they will do the majority of their online shopping. And they will indeed do a lot of online shopping since there is really no offline retail for most of their needs. And it was a revelation to look at the phones. All Android. Most lower cost devices like Moto G. These small, dusty, scratched up devices hold the key to the entire world for these folks. We have to figure out how to ensure a great experience on these phones, even if there is bad network, low memory and small battery life.