Notes on interaction design & development. Get the Feed.
By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

How They Did It: Haraldur “Halli” Thorleifsson


They did this experiment where they put a really great violinist, Joshua Bell, in a DC Metro station. He played like an hour or two, and made maybe $20. The next night, he played at a theater in Boston and sold out an auditorium at $100 a seat. People need help perceiving value. People may think something is valuable because it costs a lot, or in my case because it’s put into some kind of context so that you can see that there’s care put into it. I was thinking about Joshua Bell, the same guy playing the same piece in both places. Maybe the acoustics weren’t the same, but there was something with the context that made one group of people in one situation understand the value of the work and another group of people in another situation value it completely differently, or more accurately, not value it at all.