Notes on interaction design & development. Get the Feed.
By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

Moral Design


...the designer should re-evaluate their priories and set goals that respect their users' time and give them as much of it back as possible. By designing for focus instead of consumption you treat the user as a human being rather than a resource to boost the page views or drive sales.