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By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

On the emptiness of tech myths


From the outside, regardless of who “thought” of it, that whole process seems like an amazing story in management that i’d love to hear much, much more about than who thought of a thing. Seriously. How has there not been ONE interview with Ev that talks about his decisions in that time? They seem amazing to me, but don’t correspond to some stupid, boring myth about a dude saying a sentence on a playground.

And you know what? Same thing with Apple. Seriously. What happened to Steve Jobs at NeXT that he basically solved the innovator’s dilemma? What made him such a better leader when he got back to Apple than when he left? It was amazing. But we get a 600 page bio, a movie and a million articles that say, in sum, maybe three sentences about it. For everything written, we still don’t know what he learned, what his epiphanies were, what his management was really like. We just get stupid, boring, useless myths.