In a classic experiment, students were presented with a printed question: how many of each animal did Moses take into the ark? When the question was displayed in an easy-to-read typeface, 88% missed the error – that the gentleman in question was Noah, not Moses. When it was displayed in a hard-to-read font, that proportion fell to 53%.
...there's an unbearable lightness to the slippery minimalism of Medium, and sometimes it gets in the way. Writing presented like that is wonderfully easy to consume, yet also wonderfully easy to forget. By the time I get to the end of even a short piece, the first paragraph has faded not just from the screen, but from my mind.