Notes on interaction design & development. Get the Feed.
By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

The Godfather of Apple Design Spots 4 Looming Tech Trends

9/19/17appleDesign

“Today is what’s thought about long ago... Now today we have to we have to project, think, experiment, prototype the future... OK, the future is accelerating. We know that... But look back 40 to 50 years, and make a model of what happened from then until today. That’s what compresses into the next 10 years. Then you know what to expect.”

You don't understand why the iPhone 5C is brilliant yet

9/19/17apple

When you walk into an Apple store, the question is no longer “how much do you want to spend”, now you’re being asked who you are. The identity question changes the smartphone market in a few ways for Apple. Firstly, the iPhone, which has always been a pretty premium product, now owns the luxury segment of the market by a mile with the 5s (the gold color is a nice touch here). The 5s, and future non-c iPhones, don’t have to play it cool, they’re the cream of the crop and they will adopt the appropriate swagger: chamfered edges, sapphire crystal home buttons, and metal and glass bodies. Second, for a younger generation, having an iPhone doesn’t have to mean having the same phone as your parents. The 5c is appealing to a big swath of the current iPhone market, but it also expands the boundaries to newer segments who might have been alienated by the perceived professionalism or expensiveness of the device. Now, people who see their phone as a more casual component of their life don’t have to get the old iPhone. There’s a cuter, cooler iPhone for them.