Notes on interaction design & development. Get the Feed.
By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

The Ikea Effect

7/22/17

The Ikea effect is kind of simple: You build something and you fall in love with it.

Not only does “assemble yourself” furniture save them money and increase their business efficiency, it also has a psychological effect on you as a consumer that gets you to invest in the product.