Notes on interaction design & development. Get the Feed.
By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

What it means to be great

9/24/17

Apple is a company that builds greatness because they built a process to make their customers better. They do it without permission and they do it without offense. But when the buyer perceives the change they feel in debt to the object. Getting payments on that debt of gratitude is how Apple is rewarded.