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By Christoph Ono, builder at GBKS, and tweetable at @GBKS.

When Genuine Data Leads to Disingenuous Conclusions

12/17/17TechNews

The challenge with data is that the truth lies in the interpretation. Without context genuine data can lead to disingenuous conclusions. This is why data can not be put out in the public without context. Yet this is exactly what happens. It creates a scenario where a media industry who thrives on negativity can take genuine data, miss the context, and create stories around a false narrative. It is not their fault entirely. It is the fault of the data firms who release data to the public, without proper interpretation or context, and allow the media industry to draw their own conclusion, and often a false one.